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Having a website that gets found in Google, Yahoo, and MSN, etc. isn’t hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started:
Do not purchase a new domain unless you have to. Due [...]
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One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.
Before You Start
Before you start any search engine optimization campaign, whether it’s for your [...]
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Following in the footsteps of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don’ts.
There is no shortage of don’ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of [...]
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1. Write and submit articles. It is a classic, but it works. This will be indefinite traffic stuck in the search engines for you.
2. Write quality unique articles, not articles that are rehashed or provide no insight to readers, which is a huge problem these days. ..
3. Write and submit press releases, think prweb after [...]
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100 Hundred SEO tips and tricks you should and should not be doing on your Web pages to make them rank higher in search engines. This list looks at more than just meta tags and the basics of SEO, so even if you’ve got some of the factors, you may not have everything. Scroll to [...]
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Avid Szetela wrote a post on Search Engine Watch that discusses a PPC keyword matrix technique he calls “personas and buckets”.
Ken McGaffin wrote about basic keyword matrix technique for WordTracker in 2006.
Keyword matrix techniques have been around for a long time. When you deal with a lot of query data, organizing your terms into a [...]
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Earlier this year I wrote a post about the stimulus package that passed Congress in February. I titled the post Government Stimulus Package because I thought the only thing it was stimulating was government. I got lucky with this, because apparently a lot of people searched for the phrase “government stimulus package” to learn about [...]
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Anyone interested in online marketing knows that web optimization is critical to a successful business. Web optimization comprises a number of different ideas, including search engine optimization, website analytics, and design factors, among many others.
However, optimization is more than just a standard set of practices. As every good interactive marketing agency knows, it is different [...]
Too many SEOs focus all their efforts on Google search optimization. While that is bad for the industry overall (it makes us look unprofessional and ineffective), it does leave opportunities for people who want to bring more search referral traffic to their own sites.
2-dimensional SEO is search engine-specific. It doesn’t matter which search engine you’re [...]
Getting listed in Google, MSN, and Yahoo is not always the easiest task if you’re not using a systematic way to get listed. Submitting your site to the search engines is not the best or fastest way to get listed. I know that sounds odd, but it’s true.
The easiest and fastest way to get listed [...]
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