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Getting listed in Google, MSN, and Yahoo is not always the easiest task if you’re not using a systematic way to get listed. Submitting your site to the search engines is not the best or fastest way to get listed. I know that sounds odd, but it’s true.
The easiest and fastest way to get listed [...]

Last year I wrote how to write an SEO plan and mentioned the SEO Strategy Document without going into very much detail. Shimon Sandler actually shared an example of an SEO Strategy Document in late 2007.
His document is structured as a client campaign proposal, serving multiple purposes. A simpler SEO Strategy Document would serve [...]

With all the link-building advice we find scattered across the SEO community, you’d think every possible idea has been tried, shared, and burned out. Truth be told, I see new link building opportunities every day that have not been exploited by the SEO community.
Of course, search engine optimization and link building are two different things. [...]

Who benefits from free SEO services?
Through the years I have found a number of Web sites offering free SEO services in a variety of ways. The most common offer seems to be extended to non-profit organizations. Charitable work for a non-profit group is certainly a commendable thing, but unless you’re just doing SEO on the [...]

You may have the best looking website in the world, but unless it is search engine optimised nobody is going to find it!
Our expert SEO consultants can help by analysing your website and making changes to help improve the visibility of your site to search engines like Google.
What is SEO?
Search Engine Optimisation (SEO) is the [...]

Contested Name Space – Noun phrase. A name sapce (q.v.) for which opposing points of view are being promoted.
Cross Pollinization – Noun phrase. The practice of promoting one or more Web documents as relevant, favorable content in two or more search results (q.v.).
Flip – Verb. The process of pointing links at a secondary page on [...]

Authority – Adjective. A document (page) pointed to by several hubs (experts). An authority page is assumed to have a lot of content relevant to a primary topic.
Blog – Noun. A Web site or portion of a Web site devoted to “Web logging” or “Web journaling”. Blogs are typically used to create content and place [...]

There are not many people whom I would regard as “SEO theorists”: real thinkers who do first-line research, formulate their thoughts, and share their conclusions. A fair number of spammers practice the SEO Method (Experiment. Evaluate. Adjust.) but they are more practitioners of applied SEO science than developmental theorists. A lot of spammers hang tight [...]