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One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO ...
Following in the footsteps of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don’ts.
There is no shortage of don’ts when it comes to SEO copywriting. It ...
1. Write and submit articles. It is a classic, but it works. This will be indefinite traffic stuck in the search engines for you.
2. Write quality unique articles, not articles that are rehashed or provide no insight to readers, which is ...
100 Hundred SEO tips and tricks you should and should not be doing on your Web pages to make them rank higher in search engines. This list looks at more than just meta tags and the basics of SEO, ...
Last year I wrote how to write an SEO plan and mentioned the SEO Strategy Document without going into very much detail. Shimon Sandler actually shared an example of an SEO Strategy Document in late 2007.
His document is structured ...
With all the link-building advice we find scattered across the SEO community, you’d think every possible idea has been tried, shared, and burned out. Truth be told, I see new link building opportunities every day that have not been exploited by ...
Who benefits from free SEO services?
Through the years I have found a number of Web sites offering free SEO services in a variety of ways. The most common offer seems to be extended to non-profit organizations. Charitable work for a non-profit ...
Contested Name Space - Noun phrase. A name sapce (q.v.) for which opposing points of view are being promoted.
Cross Pollinization - Noun phrase. The practice of promoting one or more Web documents as relevant, favorable content in two or more search ...
Bow-to-Stern Latency - Noun phrase. The amount of time that elapses from when a search engine caches the deepest reachable page after the last time it caches the root URL of the site.
Cache-to-Ranking Latency - Noun phrase. The length of time ...
Authority - Adjective. A document (page) pointed to by several hubs (experts). An authority page is assumed to have a lot of content relevant to a primary topic.
Blog - Noun. A Web site or portion of a Web site devoted to ...
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