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One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful. Before You Start Before you start any search engine optimization campaign, whether it’s [...]

Following in the footsteps of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don’ts. There is no shortage of don’ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of [...]

1. Write and submit articles. It is a classic, but it works. This will be indefinite traffic stuck in the search engines for you. 2. Write quality unique articles, not articles that are rehashed or provide no insight to readers, which is a huge problem these days. .. 3. Write and submit press releases, think [...]

100 Hundred SEO tips and tricks you should and should not be doing on your Web pages to make them rank higher in search engines. This list looks at more than just meta tags and the basics of SEO, so even if you’ve got some of the factors, you may not have everything. Scroll to [...]

Last year I wrote how to write an SEO plan and mentioned the SEO Strategy Document without going into very much detail. Shimon Sandler actually shared an example of an SEO Strategy Document in late 2007. His document is structured as a client campaign proposal, serving multiple purposes. A simpler SEO Strategy Document would serve [...]

With all the link-building advice we find scattered across the SEO community, you’d think every possible idea has been tried, shared, and burned out. Truth be told, I see new link building opportunities every day that have not been exploited by the SEO community. Of course, search engine optimization and link building are two different [...]

Who benefits from free SEO services? Through the years I have found a number of Web sites offering free SEO services in a variety of ways. The most common offer seems to be extended to non-profit organizations. Charitable work for a non-profit group is certainly a commendable thing, but unless you’re just doing SEO on [...]

Contested Name Space – Noun phrase. A name sapce (q.v.) for which opposing points of view are being promoted. Cross Pollinization – Noun phrase. The practice of promoting one or more Web documents as relevant, favorable content in two or more search results (q.v.). Flip – Verb. The process of pointing links at a secondary [...]

Bow-to-Stern Latency – Noun phrase. The amount of time that elapses from when a search engine caches the deepest reachable page after the last time it caches the root URL of the site. Cache-to-Ranking Latency – Noun phrase. The length of time that elapses from a page’s contents being reported in a search engine cache [...]

Authority – Adjective. A document (page) pointed to by several hubs (experts). An authority page is assumed to have a lot of content relevant to a primary topic. Blog – Noun. A Web site or portion of a Web site devoted to “Web logging” or “Web journaling”. Blogs are typically used to create content and [...]